Baze vs. VitaRx: A 2025 In-Depth Review of Personalized Vitamin Subscription Services

Personalized nutrition is reshaping the way we approach daily wellness.

With more people seeking targeted solutions for energy, immunity, and overall health, brands like Baze and VitaRx are offering innovative ways to customize your supplement routine.

In this review, we’ll compare their approaches, pricing, ingredient quality, and overall user experience to help you decide which option best fits your lifestyle and goals.

Founded in 2014 by Philipp Schulte and Dr. Isam Haddad, Baze emerged as a personalized vitamin company rooted in biochemical precision.

As the first to bring blood‑based micronutrient testing into the home, Baze enables users to submit tiny, nearly painless blood samples via a special device.

These samples are analyzed to create personalized supplement recommendations, delivered in daily packets via subscription.

This science-led model set the stage for high-precision nutrition tailored to individual biochemistry.

Though founded in Germany, Baze expanded its reach, including operations in Watertown, Massachusetts, and was later acquired by Nature’s Way, reinforcing its credibility in the supplement space.

VitaRx

VitaRx launched in 2019 out of San Juan, Puerto Rico, with a mission to create personalized supplements through an intuitive health quiz.

The company was founded by Jesse Villanueva after a personal health wake-up that revealed nutrient deficiencies, sparking a vision to make wellness accessible, fast, and meaningful.

Headquartered in Puerto Rico, VitaRx is built on values of accessibility, innovation, and quality, prioritizing easy, research-backed solutions and ethical sourcing.

Their vitamin packs are crafted with FDA’s cGMP manufacturing, organic certifications where applicable, and full transparency on ingredient quality.

Each monthly pack is tailored to customers’ goals and lifestyle, designed to be easily added to daily routines.

In-depth comparison

Ease of use

Baze’s process is thorough but involves multiple steps: order a test kit, collect a blood sample, ship it off, and then wait for your lab results before receiving your vitamins.

Though sophisticated, some users may find this layered process, along with its associated wait times, a barrier to consistent use.

In contrast, VitaRx prioritizes simplicity.

A user completes the online quiz in under three minutes and immediately receives a tailored plan, delivered as ready-to-use daily sachets.

This frictionless experience minimizes effort and maximizes consistency.

Pricing

Baze initially offers a custom vitamin plan that includes a blood test kit and a month of personalized supplements, starting at $99, a setup designed to deliver data-driven precision right from the start.

After that, the cost shifts to a subscription model, typically running around $15 per month for continued supplement delivery. Retesting is encouraged roughly every three months (about $99).

VitaRx takes a budget-friendly approach. There are no startup fees, no test kits, and no testing kits to ship.

Instead, you simply take a quick, 3-minute quiz to receive your personalized daily vitamin packs, delivered on a subscription basis.

With plans for under $30 a month, they provide a high-quality, science-backed supplement routine with transparency and convenience baked right in.They even offer free shipping for customers on all orders over $40.

Get your personalized vitamin recommendations in less than 3 minutes.

Take the Health Quiz

Get your personalized vitamin recommendations in less than 3 minutes.

Take the Health Quiz

Personalization approach

Baze delivers a deeply personalized supplement experience by leveraging its patented at-home blood test.

Customers collect a small blood sample which is then analyzed in the lab to assess micronutrient levels.

From this data-driven analysis, Baze constructs customized vitamin plans that target specific deficiencies, offering precision that continuously evolves as you retest and feed your results back into their system.

VitaRx takes a more streamlined route. Instead of lab work, the brand uses a quick, science-backed health and lifestyle quiz that evaluates factors like energy levels, diet, sleep, and stress.

The outcome is a personalized daily vitamin pack created in real time. This quiz-based method excels in accessibility, convenience, and adaptability.

Customer service & support

Baze provides multiple convenient channels for support. You can reach their Customer Care team by email at hello@baze.com or by phone at 617-401-3076, available Monday through Friday from 9 AM to 5 PM EST.

Through their website and app, you can also access a Help Center to manage account settings, track nutrient reports, and connect with in-house dietitians for guidance on your personalized supplement plan.

Users can view progress, nutrient levels, and recommendations directly in their dashboard or mobile app.

VitaRx emphasizes friendly, flexible support tailored to user convenience. The fastest way to get assistance is using the live chat bubble on their website.

For non-urgent inquiries, their email hello@vitarx.co is available, and their Help Center covers FAQs on order changes, subscription management, shipping, and account control.

The subscription model is fully customer-driven: users can pause, skip, delay (up to 3 months), or cancel their next delivery right from their online account, with a clear no hidden-fees policy.

Get your personalized vitamin recommendations in less than 3 minutes.

Take the Health Quiz

When to choose which one

Choose Baze if you:

• Want at-home blood testing
• Prefer supplement plans based on lab data
• Don’t mind higher upfront costs and a multi-step setup for deeper personalization

Choose VitaRx if you:

• Prefer a fast, quiz-based personalization process without blood testing
• Want affordable daily packs designed to cover multiple nutrient needs
• Value clean, bioavailable ingredients with full transparency on sourcing
• Like having flexible subscription control; pause, skip, or cancel anytime
• Appreciate third-party testing and high manufacturing standards for quality assurance

Frequently asked questions (FAQ)

Here are some of the most frequently asked questions about Baze and VitaRx.

Final thoughts

Spending nearly $100 upfront and retesting every few months for personalization you might not need? That’s not smarter wellness, it’s overcomplication.

VitaRx simplifies the process with clean ingredients, clinically informed formulations, and subscription pricing that actually respects your budget.

Whether your goal is to boost energy, strengthen immunity, or build a consistent daily routine, what matters most is clarity, quality, and results.

Before committing to a complex system, ask yourself: Does this approach make my health simpler or just sound impressive?

Sources and references

• 2025 Guide to vitamin subscription services: Costs, brands and plans compared
• CNET names nurish by Nature Made one of the best vitamin subscription services in market