Elo Health vs. VitaRx: An In-Depth Comparison of Personalized Supplements for Sustainable Wellness

When it comes to personalized supplements, two brands stand out: Elo Health and VitaRx. Both aim to simplify your wellness journey but take very different approaches.

Elo Health focuses on data-driven precision, using biomarker testing, AI analysis, and expert guidance to create highly tailored supplement plans.

VitaRx offers a simpler, more affordable solution, personalizing your daily vitamin packs through a quick online quiz without the need for lab work or wearable integrations.

This guide compares both brands across personalization, ease of use, ingredients, pricing, testing, and customer support to help you decide which best matches your lifestyle, goals, and budget.

Elo Health

Elo Health, founded in 2020 by Ari Tulla and Tapio Tolvanen, is a San Francisco–based provider of personalized supplements that fuse biochemical analysis with artificial intelligence.

The company’s origins lie in a vision to transform conventional nutrition, turning food from a leading cause of chronic disease into a tool for preventative health and longevity.

By harnessing biomarker-based nutrition, Elo delivers tailored supplement packets informed by at-home blood testing, wearable metrics, standardized questionnaires, and AI trained on thousands of clinical studies.

Elo’s monthly Smart Supplement packet offers personalized blends of vitamins, minerals, and probiotics based on biomarker tests, lab analysis, and app-tracked metrics, with nutritionist consultations and quarterly retesting for evolving health data.

VitaRx

VitaRx is a Puerto Rico‑founded supplement brand born from founder Jesse Villanueva’s personal journey with nutrient deficiency.

After discovering his own nutritional gaps, he developed an efficient alternative to traditional supplements: a brief health quiz that powers personalized daily vitamin packs tailored to your unique health goals.

Headquartered in San Juan, VitaRx was established in 2019 to simplify access to personalized nutrition.

The brand’s identity emphasizes transparency, quality, and accessibility, offering pharmaceutical-grade ingredients, FDA cGMP–compliance, third-party testing, and organic certifications.

This is all wrapped in custom vitamin packs conveniently delivered to your doorstep in labeled daily pouches every month.

In-depth comparison

Personalization approach

Elo Health uses a biomarker-driven model powered by AI.

Personalization starts with an at-home blood test, lifestyle questionnaire, and wearable data, which inform custom supplement packets tailored to your unique health profile.

Quarterly retesting and app-based tracking ensure your plan evolves with your needs.

VitaRx takes a simpler, quiz-based approach.

A three-minute questionnaire assesses your diet, lifestyle, and wellness goals to create custom daily vitamin packs.

No blood tests or wearable integrations are required, making it a more accessible and budget-friendly option.

Ease of use

Getting started with Elo Health involves a multi-step onboarding process. New users complete a detailed lifestyle questionnaire, submit an at-home blood test, and often sync wearable data to the Elo app.

While this provides highly personalized results, maintaining the routine can feel complex, as ongoing tracking and quarterly retesting are required to keep formulas up to date.

VitaRx offers a simpler, more streamlined experience.

Customers begin with a quick three-minute online quiz, and based on the results, custom daily vitamin packs are delivered directly to their door.

Each day’s supplements are pre-sorted into clearly labeled sachets, removing the guesswork and eliminating the clutter of managing multiple bottles. This straightforward setup makes it easier to stay consistent long-term.

Pricing

Elo Health offers a premium, all-inclusive subscription priced at $99 per month.

This covers at-home biomarker testing, personalized supplement packs, and continuous support via the Elo app.

Members also undergo quarterly retesting to keep their formulas tailored to evolving health needs.

VitaRx offers curated daily vitamin packs through monthly plans priced under $30, with free shipping on orders over $40.

VitaRx provides convenient subscription-based packs that offer personalized, high-quality vitamins in a single, consolidated delivery.

Testing & transparency

Elo Health delivers strong confidence through an established regime of third-party testing.

All supplement batches are evaluated by accredited, independent labs, FDA-registered and ISO/IEC 17025 certified, to verify label accuracy, detect contaminants like heavy metals or microbes, and ensure potency and purity.

This commitment helps guarantee that what’s on the label aligns with what’s inside.

VitaRx builds trust with an equally transparent, more streamlined approach.

Their supplements are produced under FDA cGMP standards, with both ingredients and finished products rigorously tested by independent laboratories.

They avoid irradiated ingredients and provide clear, fully detailed labeling, offering visibility into ingredient quality and manufacturing practices.

Customer service & support

Elo Health provides support via email (elo@elo.health) and a web contact form, but does not offer phone or live chat support.

Elo holds an average Trustpilot rating of 2.9/5, with customers often noting challenges with app-based cancellations and limited accessibility.

VitaRx offers a more user-friendly support setup.

The fastest way to reach them is through the live chat on their website. Customers can also contact support via email at hello@vitarx.co.

VitaRx earns a strong 4.3/5 Trustpilot rating from nine reviews, with feedback praising their ease of subscription management and responsive service.

Get your personalized vitamin recommendations in less than 3 minutes.

Take the Health Quiz

When to choose which one

Choose Elo Health if you:

• Prefer quarterly retesting, biomarker testing, and app tracking
• Value ongoing nutritionist consultations for plan adjustments
• Don’t mind a $99/month premium subscription

Choose VitaRx if you:

• Prefer simple, quiz-based personalization with no blood tests
• Want affordable daily packs under $30/month in pre-sorted sachets
• Value ingredient transparency and clinically supported formulas
• Need a flexible subscription you can pause or cancel anytime
• Appreciate the convenience of ready-to-use packs delivered monthly

Frequently asked questions (FAQ)

Here are some of the most frequently asked questions about Elo Health and VitaRx.

Final thoughts

Choosing between Elo Health and VitaRx depends on your priorities. Elo Health offers advanced, data-driven personalization with biomarker testing, app tracking, and expert guidance, but at a $99/month premium and with a more involved setup.

VitaRx focuses on simplicity, affordability, and convenience. A quick quiz builds personalized daily packs with transparent ingredients, all for under $30/month and minimal effort.

Go with Elo Health if you want precision nutrition backed by testing. Choose VitaRx for affordable, hassle-free supplements designed for everyday consistency.

Sources and references

• Vitamin E and Multiple Health Outcomes