Vitaminlab Vs. VitaRx: An In-Depth Overview of Simplified Supplement Personalization and Market Comparison 2025

Finding the right personalized vitamin service can feel overwhelming with so many options available. VitaminLab and VitaRx are two leading brands that take very different approaches to wellness customization.

While both aim to simplify supplement routines and improve long-term health, they differ in personalization methods, pricing, transparency, and overall user experience.

This guide takes an impartial look at both companies, breaking down their strengths and limitations to help you decide which solution best fits your goals, lifestyle, and budget.

VitaminLab

Founded in Victoria, Canada, by a pharmacist-led team of physicians and pharmacists, VitaminLab has emerged as a player in custom vitamins and supplement formulations.

Since its inception around 2015–2016, the company has grown with multiple Canadian manufacturing facilities in Victoria and Vancouver, adhering to stringent GMP and Health Canada compounding policies and NSF certifications for quality control.

Leveraging health history, blood work, and optional genetic data, VitaminLab designs bespoke capsules or powders tailored to individual needs and evolving goals, delivering evidence-based, personalized nutrition at scale.

VitaRx

Founded in 2018–2019 by Jesse Villanueva and headquartered in San Juan, Puerto Rico, VitaRx was born from a personal health journey and a mission to simplify wellness.

Villanueva created a data-driven, user-friendly health quiz that translates lifestyle and dietary gaps into personalized vitamin pack recommendations delivered monthly.

VitaRx emphasizes accessible, high-quality custom supplement packs using clinical-grade ingredients, transparent testing, cGMP-compliant manufacturing, and clear labeling, making high-impact personalized vitamins affordable and easy to use for everyday consumers.

In-depth comparison

Ease of use

VitaminLab uses a multi-step onboarding process to create custom, research-backed supplements.

After completing a detailed online quiz, you can modify your formula in a customer portal or schedule a complimentary consultation with an in-house nutritionist.

VitaRx centers onboarding around speed and simplicity. You start with a quick, 3-minute health quiz that captures your goals, lifestyle, and dietary needs.

Based on your answers, VitaRx immediately provides supplement recommendations. You can then either customize, choose a pre-made pack, or build your own.

Your order ships as a monthly box containing personalized daily packs and a dispenser for easy daily use, no labs or complex prep required.

Pricing

VitaminLab’s pricing reflects its premium, highly tailored approach.

Custom vitamin formulations typically range from $30 to $70 per month, depending on the complexity of ingredients and personalization level.

Subscription options allow for 30-day or 90-day auto-renewal cycles, and prices are specific to each individual’s customized formula.

VitaRx’s pricing is simpler and more budget-friendly.

Personalized vitamin packs start at under $30 per month, with free shipping on orders over $40.

Individual product prices, like add-on vitamins, are affordably priced. The company offers free shipping on orders over $40, flexible cancellation, and transparent pricing with no hidden fees.

Transparency & testing

VitaminLab makes quality and accountability a priority.

All formulations are manufactured in-house at their NSF-certified facility, ensuring control over every step from sourcing to packaging.

Ingredients are selected from reputable suppliers, and the company guarantees formulas free of artificial fillers, magnesium stearate, titanium dioxide, and synthetic flavors.

Each batch undergoes testing: raw material checks, in-process production analysis, and final-product validation, using both internal methods and third-party laboratories.

Testing methods include microbiological screening, concentration analysis (e.g., ICP-MS, HPLC), and identity verification (FT-IR) to ensure purity and potency around every corner.

VitaRx centers transparency in its branding philosophy.

All supplements are responsibly manufactured in accordance with FDA cGMP standards, and their ingredients undergo testing in advanced internal laboratories or independent facilities.

The company explicitly avoids irradiated ingredients, and labels are highly informative, detailing full contents, dietary considerations, and serving information.

VitaRx also maintains a research-driven approach, investing in evidence-based content and clearly communicating sourcing practices to empower consumer trust.

Personalization approach

VitaminLab’s personalization starts with a comprehensive online quiz designed by pharmacists and nutritionists to capture your lifestyle, health goals, diet, and preferences.

Based on your responses, VitaminLab generates a formula that you can fine-tune in your customer portal or validate through a free consultation with their in-house nutritionist.

VitaRx’s personalization is streamlined, intuitive, and fast. It starts with a three-minute health quiz that captures your goals, dietary preferences, daily habits, and any allergies.

Based on your responses, VitaRx recommends a customized mix of vitamins, minerals, and supplements.

These are neatly packaged into daily packs, with your name printed on each packet for convenience and consistency.

You can retake the quiz or adjust your order at any time, making it adaptable to changing needs.

Customer service & support

VitaminLab offers personalized support through multiple channels.

You can update your subscription, pause deliveries, or reschedule using email (info@getvitaminlab.com) or by calling 1-888-948-4360, available Monday to Friday from 8 AM to 4 PM PST.

Subscriptions, typically delivered in 3-month supplies, can be adjusted up to 14 days before shipping.

On Trustpilot, the brand holds a 4.5 out of 5 rating, and VitaminLab responds to 100% of negative reviews.

VitaRx centers customer convenience and responsiveness.

The quickest way to get help is via the live chat on their website; you can also email hello@vitarx.co.

The Help Center covers key topics like subscription management, order modifications, shipment delays, and refunds.

You can skip, delay, or cancel your next delivery from your account dashboard without penalties. Their refund and cancellation policies are transparent and user-driven.

VitaRx has a 4.3 out of 5 rating on Trustpilot, highlighting their excellent customer service.

Get your personalized vitamin recommendations in less than 3 minutes.

Take the Health Quiz

When to choose which one

Choose VitaminLab if you:

• Want deeply personalized formulas crafted using detailed quizzes and optional nutritionist consultations
• Don’t mind a multi-step onboarding process and longer wait times for delivery
• Are willing to invest $30–$70 per month for maximum customization

Choose VitaRx if you:

• Prefer a quick 3-minute quiz to get tailored supplement packs instantly
• Want affordable plans under $30/month with free shipping
• Value transparent ingredient sourcing, clinical dosing, and third-party testing
• Like the convenience of ready-to-use daily packs delivered monthly
• Need flexible subscription controls to skip, delay, or cancel anytime

Frequently asked questions (FAQ)

Here are some of the most frequently asked questions about VitaminLab and VitaRx.

Final thoughts

VitaminLab is ideal if you want deep personalization backed by expert input, advanced testing, and fully customized formulas, perfect for those with specific wellness goals and a higher budget.

VitaRx offers a simpler, faster, and more affordable approach.

With a quick 3-minute quiz, personalized daily packs, and transparent third-party testing, it’s designed for convenience and long-term consistency.

Both brands aim to improve your health: VitaminLab through precision and depth, and VitaRx through simplicity and accessibility.

Sources and references

• Best Personalized Vitamin Subscriptions
• Best Personalised Vitamins | Standard UK