Last update: August 29, 2025
8 minute read
Vitl vs. VitaRx: Which Is the Right Choice for 2025 Supplement Users Seeking Simplicity and Effectiveness?
Compare Vitl and VitaRx to find out which supplement option offers the best value, quality, and personalized nutrition for 2025 health-conscious consumers.
By Derick Rodriguez, Associate Editor
Edited by Yerain Abreu, M.S.
Personalized vitamin subscriptions have become increasingly popular in 2025, offering tailored solutions to support individual health goals.
Two leading options in this space are Vitl and VitaRx, each taking a different approach to personalization, ingredient quality, pricing, and transparency.
This guide compares both brands side by side to help you decide which service best aligns with your lifestyle, preferences, and budget.
Key takeaways
- Vitl offers data-driven personalization with optional DNA and blood testing for deeper insights
- VitaRx provides an affordable, lifestyle-based plan with personalized daily packs and third-party testing
- The best choice depends on your priorities, whether you value advanced testing or simplicity and affordability
Vitl is a UK‑based, well‑being and personalized nutrition pioneer founded in 2015 by Jonathan Relph (and Oliver Bolton), emerging from London’s vibrant health tech scene.
The brand’s origin story is rooted in Relph’s transition from city finance to health innovation, sparked by an inspiring moment during his cycling commute past advertisements for generic vitamins, he envisioned something better: a modern, data‑driven wellness solution tailored to individual needs.
Vitl began as a subscription service, using online quizzes and optional at‑home DNA or blood test kits to personalize vitamin packs.
This combination of science, convenience, and design has made Vitl a recognized player in the personalized supplements market.
VitaRx Tip
According to the Council for Responsible Nutrition, only about one-third of supplement brands voluntarily submit their products for third-party testing.
VitaRx
VitaRx is a Puerto Rico‑based personalized vitamin company founded in 2019 by Jesse Villanueva, headquartered in San Juan.
Its founding story is deeply personal: Jesse, after experiencing burnout and discovering essential nutrient deficiencies through blood tests, envisioned a simpler, lifestyle‑driven path to wellness that could be more accessible for others.
This commitment led him to design the now‑signature health quiz and collaborate with local doctors, dietitians, and nutritionists to create accessible, high‑quality daily vitamin packs.
Their model delivers personalized vitamin packs via a simple health assessment (no DNA or blood tests required), prioritizing transparency, clinical ingredient quality, and clear dosing, directly to your door.
In-depth comparison
Pricing & value
Vitl occupies a mid-to-premium spot in the personalized vitamin subscription space.
Their Personalised 4 Pill Pack is priced at $54.95 per month, while the simpler Essential One multivitamin runs $39.95 per month.
VitaRx targets affordability without compromising quality.
Their personalized daily packs are available for under $30 per month, with no extra fees or hidden subscriptions. They also offer free shipping for orders over $40.
This accessible price point, paired with flexibility and clean, third-party tested formulations, makes VitaRx a budget-friendly choice for value-conscious health-seekers.
Get your personalized vitamin recommendations in less than 3 minutes.
Get your personalized vitamin recommendations in less than 3 minutes.
Transparency & testing
Vitl emphasizes transparency by providing personalized supplement plans with clear ingredient listings based on data-driven assessments like DNA or blood tests.
However, details about third-party verification or public Certificates of Analysis (COAs) are either limited or not prominently featured on their platforms.
While their packaging is clean and dosage explanation straightforward, there’s no clear indication of independent lab testing for label accuracy or contaminant screening, a key differentiator for trust-minded consumers navigating today's supplement market.
VitaRx stands out for its strong transparency and testing commitments.
The brand subjects both raw ingredients and finished products to rigorous testing in either in-house quality control labs or advanced private laboratories.
All manufacturing follows FDA Good Manufacturing Practices (cGMP) and avoids practices like irradiation.
This approach ensures that the final products align precisely with their labels in terms of purity, potency, and safety.
Personalization approach
Vitl offers a data‑driven personalization model that starts with a free online lifestyle consultation before optionally diving deeper with at-home DNA and blood testing.
You begin with a digital health assessment that captures your goals like sleep, energy, or digestion.
You can choose to add a Nutrition DNA test (analyzing genetic factors like nutrient absorption, caffeine sensitivity, skin traits, and fitness tendencies) and a Vitamin & Cholesterol finger‑prick blood test to assess current nutrient levels.
These insights feed into a tailored regimen delivered as daily vitamin packs, prioritized for convenience and backed by scientific data.
VitaRx takes a lifestyle-first, no-lab-testing personalization approach.
You complete a 3-minute health quiz covering diet, daily habits, health objectives, and even dietary restrictions or allergies.
VitaRx then crafts a custom daily vitamin pack, complete with your name, delivered monthly in an elegant dispenser box.
This model leans on health quiz-based personalization, driven by over 100 data points, aligning supplement recommendations with your actual lifestyle rather than genetic predispositions.
Customer service
Vitl offers email-based support at hello@vitl.com, with their Customer Delight Team available Monday–Friday, 9:00 AM to 5:30 PM (excluding UK bank holidays).
When live chat is active, you can use the messenger widget. Responses typically arrive within a few hours, and if you leave your email, you’ll get an email reply even if you exit the chat.
Vitl has a Trustpilot score of 4.7 out of 5, reflecting consistent praise for their timely, thoughtful responses and agile subscription management.
VitaRx emphasizes real-time access and flexibility.
The fastest support comes via the live chat on their website, available across the site. For email inquiries, you can reach out to hello@vitarx.co.
Their Help Center offers fast guidance on managing subscriptions, including skipping, delaying, or canceling shipments, and order adjustments, all designed for simple, user-driven control.
VitaRx maintains a strong Trustpilot score of 4.3 out of 5, with customers highlighting how easy and reliable the brand is to use, praising the clarity of their health quiz and personalized vitamin packs.
When to choose which one
Choose Vitl if you:
- Prefer DNA and blood testing
- Value clean-label formulas free from fillers, preservatives, sugars, and GMOs
- Are comfortable with premium pricing ($54.95/month for personalized packs)
Choose VitaRx if you:
- Want a quick 3-minute quiz to personalize supplements—no lab work needed
- Prefer affordable daily packs starting at under $30/month
- Value ingredient transparency and third-party tested quality
- Need flexible subscription control to skip, delay, or cancel anytime
- Appreciate personalized daily packs labeled with your name and shipped monthly
Frequently asked questions (FAQ)
Here are some of the most frequently asked questions about Vitl and VitaRx.
Final thoughts
Both Vitl and VitaRx offer personalized vitamin solutions, but their approaches differ.
Vitl provides a data-driven model with optional DNA and blood testing, ideal for those who want deeper insights and are comfortable with higher pricing.
VitaRx, on the other hand, focuses on a lifestyle-based approach, using a quick health quiz to create affordable, flexible daily packs backed by third-party testing and FDA cGMP standards.
For most people seeking simplicity, transparency, and value, VitaRx may be the more practical choice, while Vitl appeals to those looking for a more data-intensive, premium experience.
Sources and references
Editor
Derick Rodriguez
Derick Rodriguez focuses on editing health and wellness-related content. With over half a decade of experience in the digital realm, Derick has developed a unique skill set that bridges the gap between complex health concepts and accessible, user-friendly communication. His approach is deeply rooted in leveraging personal experiences and insights to illuminate the nuances of health and wellness topics, making them more approachable and empowering readers with knowledge and confidence.
Editor
Yerain Abreu
Yerain Abreu is a content strategist with over seven years of experience. He earned a Master's degree in digital marketing from Zicklin School of Business. He focuses on medical and health-related content, working with top healthcare professionals to ensure content is engaging and reliable.
At VitaRx, we're not just passionate about our work — we take immense pride in it. Our dedicated team of writers diligently follows strict editorial standards, ensuring that every piece of content we publish is accurate, current, and highly valuable. We don't just strive for quality; we aim for excellence.
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Get your personalized vitamin recommendations in less than
5 minutes.
Get your personalized vitamin recommendations in less than
5 minutes.
