Last update: September 28, 2025
7 minute read
Vitable Vs. VitaRx: Which Personalized Vitamin Service Offers The Best Value, Simplicity, And Quality For Your Wellness?
Compare Vitable and VitaRx to find the smarter vitamin solution. Discover cost, simplicity, and ingredient transparency that give real health results.
By Derick Rodriguez, Associate Editor
Edited by Dr. Dimitar Marinov, MD, RDN, PhD
Choosing the right personalized vitamin service can be challenging with so many options available. Vitable and VitaRx are changing the way people approach daily supplements.
Both aim to simplify wellness by offering custom packs designed around your health goals, but they take different approaches to cost, convenience, and transparency. Comparing the two helps you decide which service fits best with your lifestyle and priorities.
Key takeaways
- Vitable offers personalized daily packs with clean formulations, TGA-regulated quality, and an easy app-driven experience.
- VitaRx focuses on transparency, affordable under-$30 plans, and science-backed ingredients with third-party testing
- The best supplement service depends on your priorities: choose based on personalization, pricing, ingredient quality, and flexibility
Vitable
Vitable was launched in 2019 by Larah Loutati (and co-founder Ilyas Anane) out of a common frustration: navigating crowded vitamin aisles with vague labels and no real guidance. What began as a personal need transformed into a mission to simplify wellness for others.
Based in Sydney, Australia, the company offers personalized, science-backed vitamin packs delivered directly via an intuitive online quiz. Each pack is carefully formulated using TGA-certified Australian-made ingredients, and packaged in home-compostable daily sachets.
Since its founding, Vitable has helped users identify and take the supplements that suit their lifestyle and health goals. While Vitable does provide personalization, its expanding bundles and complex pricing structures can make managing your regimen more difficult and costly over time.
VitaRx
Founded in 2019, VitaRx set out to make personalized vitamins simple, transparent, and affordable. Tired of overpriced supplements and vague labels, the team focused on delivering only what works; no gimmicks, no unnecessary extras.
Why VitaRx stands out:
- Science-backed ingredients your body can actually absorb
- Transparent labeling; no proprietary blends or hidden doses
- Affordable plans, with most staying under $30 per month
- Convenient daily packs for consistency and travel-friendly use
- Flexible subscriptions you can pause, change, or cancel anytime
VitaRx focuses on getting the essentials right: the right ingredients, in the correct forms, at the right price. By simplifying supplementation and removing the guesswork, it’s designed to fit seamlessly into your life.
Many people take supplements
Approximately half of Americans over 50 take a multivitamin.
In-depth comparison
Personalization approach
Both Vitable and VitaRx offer quizzes to personalize your supplement recommendations, but the execution differs.
Vitable tends to lean toward a broader “kitchen-sink” model, providing multiple products and optional add-ons that can quickly increase complexity.
VitaRx, on the other hand, focuses on evidence-based personalization. Recommendations are streamlined, eliminating unnecessary upsells and ensuring you only receive what your body needs based on science, not marketing hype.
Quality and transparency
Vitable promotes clear formulations and responsibly sourced ingredients, emphasizing clean labels and TGA-regulated Australian manufacturing, but it doesn’t underline independent third-party testing or share extensive lab data.
VitaRx takes the opposite approach: all of its supplements are made in FDA-registered, cGMP-compliant facilities, and each batch, from raw materials to final products, is subject to rigorous internal and independent testing.
Ingredients and their dosages are fully disclosed, with no proprietary blends hiding the details.
In-depth comparison
Personalization approach
Both Vitable and VitaRx offer quizzes to personalize your supplement recommendations, but the execution differs.
Vitable tends to lean toward a broader “kitchen-sink” model, providing multiple products and optional add-ons that can quickly increase complexity.
VitaRx, on the other hand, focuses on evidence-based personalization. Recommendations are streamlined, eliminating unnecessary upsells and ensuring you only receive what your body needs based on science, not marketing hype.
Quality and transparency
Vitable promotes clear formulations and responsibly sourced ingredients, emphasizing clean labels and TGA-regulated Australian manufacturing, but it doesn’t underline independent third-party testing or share extensive lab data.
VitaRx takes the opposite approach: all of its supplements are made in FDA-registered, cGMP-compliant facilities, and each batch, from raw materials to final products, is subject to rigorous internal and independent testing.
Ingredients and their dosages are fully disclosed, with no proprietary blends hiding the details.
Customer support experience
Vitable stands out for its responsive, app-driven customer care, as reflected in its 4.7/5 Trustpilot rating.For quick support, users can tap the Messenger icon in the bottom-right corner of the site, or send an email to hello@vitable.com.au.
Their customer care team is available Monday to Saturday, 9:00 AM–5:30 PM (AEST). You’ll often get fast, personalized responses, even to critical feedback.
VitaRx delivers a smooth, flexible support experience with a slightly more modest 4.3/5 Trustpilot rating.
The easiest way to reach them is via the live chat on their site, or by emailing hello@vitarx.co.
Their team handles support tickets in order, with a focus on clear self-service options, like pausing, modifying, or cancelling subscriptions, accessible from your account dashboard.
Get your personalized vitamin recommendations in less than 3 minutes.
Get your personalized vitamin recommendations in less than 3 minutes.
When to choose which one
Choose Vitable if you:
- Appreciate clean-label formulations crafted and tested under TGA-regulated Australian standards.
- Value consistent and responsive customer support via app and live messaging.
- Seek an aesthetic, app-driven interface and packaging that fits easily into your wellness routine.
Choose VitaRx if you:
- Want personalized daily packs based on a quick quiz that you can change or cancel anytime.
- Prefer transparent labeling, with exact dosages clearly shown and no proprietary blends hiding ingredients.
- Value rigorous quality control; manufactured under cGMP / FDA-compliant standards and batch-tested.
- Need flexible subscriptions with easy pause, modify, or cancel options directly from your dashboard.
- Want U.S.-based customer support with fast chat access and direct email options.
Frequently asked questions (FAQ)
Here are some of the most frequently asked questions about Vitable and VitaRx.
Final thoughts
Choosing the right personalized vitamin service comes down to simplicity, transparency, and value.
Vitable offers plenty of customization but can become costly and complex. VitaRx, meanwhile, takes a science-driven, streamlined approach that focuses on quality over quantity.
With transparent testing, bioavailable ingredients, and personalized daily packs, VitaRx makes it easier and more affordable to stay consistent and confident about what you’re putting into your body.
If you want better value, fewer pills, and higher-quality ingredients, VitaRx stands out as the smarter, safer choice.
Sources and references
- Dietary Supplements: A Scorecard
- What Form of Vitamin Supplements Offers the Best Absorption?
- 7 Popular Supplements That May Have Hidden Dangers
- How to Evaluate Vitamins & Supplements
- Multivitamin and Multimineral Supplements Review
- Vitamin Supplements: Which Ones Are Proven And Which Are Placebo?
- Best Cheap Multivitamins
Editor
Derick Rodriguez
Derick Rodriguez focuses on editing health and wellness-related content. With over half a decade of experience in the digital realm, Derick has developed a unique skill set that bridges the gap between complex health concepts and accessible, user-friendly communication. His approach is deeply rooted in leveraging personal experiences and insights to illuminate the nuances of health and wellness topics, making them more approachable and empowering readers with knowledge and confidence.
Fact checker
Dr. Dimitar Marinov
Dr. Marinov has years of experience in scientific research and preventive and clinical medicine. His publications in peer-reviewed journals are on nutritional status, physical activity, and musculoskeletal disorders among adolescents.
At VitaRx, we're not just passionate about our work — we take immense pride in it. Our dedicated team of writers diligently follows strict editorial standards, ensuring that every piece of content we publish is accurate, current, and highly valuable. We don't just strive for quality; we aim for excellence.
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Get your personalized vitamin recommendations in less than
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Get your personalized vitamin recommendations in less than
5 minutes.
